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Which Types of Bonus Work Best for Canadian iGaming Businesses?
Public Group active 7 months, 2 weeks agoOnline casinos have earned a reputation for offering their members big bonuses, but which of these deals makes the most business sense for the sites? By looking at some of the most common offers, we can see why they use them.
Deposit Match Bonus
The key with this type of bonus is that it’s extremely eye-catching for people who are looking to join a new casino. This look at the best casino offers for Canadian players mentions an offer of this type from Lucky Days, and covers how the deal works as a welcome bonus. If a new player deposits $100 and gets a 100% deposit match bonus, they can play with $200.
This works well for the customer, as they get to play with a good bankroll and can try many of the casino’s games. However, it’s also worth mentioning that the operator applies terms and conditions to ensure that they don’t need to pay out a lot of winnings to every new player who uses this bonus. For example, they’ll set wagering requirements that require players to play through their winnings maybe 20, 30, or even 4o times before they can withdraw them.
No Deposit Bonuses
This is similar to the type of deposit match bonus we just looked at, but without the need for the new member to deposit their own funds. Simply by registering as a new user, they get awarded some funds that they can start playing with, and the winnings can be taken out if the player meets the terms & conditions.
This kind of offer isn’t particularly common, as it represents a bigger risk for the operator, who could lose a relatively high amount of money without taking in any new deposits. However, they might feel that it’s worth doing if they’re confident enough about their site to believe that most people who get a no deposit bonus will probably stick around and make deposits using their own money.
Free Spins
Free spins offers let players try a certain slot without using their own funds, with casinos typically choosing one of the most popular games for this bonus. This is a smart move, as it means that a newcomer gets to try a slot that many others love and that has stood the test of time, such as Starburst or Book of Dead, which is one of the most popular slots released by Play’n GO.
As for the casino, they get to choose a game that suits them. It may be a slot that has interesting gameplay but that doesn’t really pay out all that much in winnings in the long run. Or it might be a game that they earn enough on from other players to be able to absorb some winnings from free spins.
As iGaming becomes more popular and widespread, we can expect Canadian operators to look for new ways to appeal to potential players. However, the ideas that we’ve covered here should continue to be the most widely used, as people enjoy getting them and they also make a lot of business sense for casino operators.
